Winning approaches to getting that ‘YES’ when recruiting for user interviews

Recruiting users for interviews becomes crucial when gathering information to validate your idea and start developing your MVP. Potential customers will lead you into the pain points you will try to address and solve with your business idea.

Here are some core scripts to help you out retrieving that information to get you going!

Script 1:

*premise – you’ve been introduced

Q1. Are you having [insert problem you’re saying to solve here] problem?

Note: Be snappy with your problem “Are you having the problem of finding cheap green tea?”

Q2. Would you mind having a chat with me? I’m also having this problem and am looking to make it easier for people like us!

Q3. Do you mind if I grab your details, I’d love to get in touch

If they say: Yes, sure!

You do: exchange details and reach out promptly after meeting them.

If they say: I’m not sure, I’m sort of busy in the next weeks.
You do: ask Q4

Q4. I understand, do you mind having a quick chat with me now? It’ll only take 5 minutes.

If they say: Yes, sure!
You do: Start the interview (consider a condensed version – you will need to prepare this in advance)

If they say: I’m busy, sorry.
You say: No problem, thanks anyway.

Script 2

*premise – you have not been introduced

Q1. Hi, how are you? [Ice breaker] Do you mind if I ask you if you’re having the problem of finding [insert problem you’re saying to solve here] cheap green tea?”

Q2. Would you mind having a chat with me? I’m also having this problem and am looking to make it easier for people like us!

Q3. Do you mind if I grab your details, I’d love to get in touch

If they say: Yes, sure!
You do: exchange details and reach out promptly after meeting them.

If they say: I’m not sure, I’m sort of busy in the next weeks.
You do: ask Q4

Q4. I understand, do you mind having a quick chat with me now? It’ll only take 5 minutes.
If they say: Yes, sure!
You do: Start the interview (consider a condensed version – you will need to prepare this in advance)

If they say: I’m busy, sorry.
You say: No problem, thanks anyway.

Script 3:

Conduct a stealth interview.

You essentially want to ask your user interview questions (or a condensed version) without conduct a formal interview.
This situation can result in leading the interviewee so just make sure you’re adhering to the proper interview techniques.

Note:
– You cannot record personally identifiable information about people such as their: name, age, home address etc.
– You cannot record people (using a device, dictaphone etc.) without their consent, but writing notes is fine.
– Try to stay away from saying you are starting a business upfront as it surplus information and detracts from your goal of insights.
– Always thank people for their time, it’s those generous folk that are shaping your research.