Is your personality type both detail oriented and big picture thinker? Not many of us are. This means running solo and turning your business idea into a tech startup or lifestyle business is going to be harder.
A challenging part of validating your tech startup is the execution and strategy. A lack of execution and strategy impacts your customer and market research and the overall success of proving or disproving your business idea. That crossroad, where tech seems all too hard and the 9 to 5 leaves you feeling drained, disillusioned and unable to complete another customer interview, is when many budding founders put the pen down. This begs the question:
How do you know when to stop thinking about your idea and start executing on your tech startup?
The answer is you don’t know, and you won’t know. But you will feel angry and disappointed when your startup idea turns up in the The Australian Financial Review’s Fast 100 and Fast Starters list and it’s not your photo you’re looking at. To avoid muttering the words “I had that idea five years ago”, start executing on your tech idea today. Non-tech founders can start here:
Customer and Market Discovery
Step one is finding out if you have a market for this business idea you’ve been obsessing over. You’ll also want to conduct user and customer research as well as map out your business model. Then you’ll want to draw up (yes, we mean use paper and pencil!) your MVP or Minimal Viable Product and at least one key user journey. Focus on how your tech product looks from your user and customer perspective.
Building and Designing Your Product
The second stage is building and designing your product. You’ll need to understand the basics of programming, what tech platform you should be using and why. In addition, you’ll also need to learn what software development tools, servers and hosting platforms are out there. Within this stage you’ll want to learn about UX and UI Design, and draw up a paper prototype of your product.
Presentation Skills, Your IP and Grants
The third and final stage is developing and practicing your presentation skills, understanding how to protect your Intellectual Property (IP) and applying for grants if you need them. Know what grants and other types of financial support is on offer from your local, city or state government in advance of the submission date.
If you haven’t validated your business idea and would like to learn about the process of building technology and how to get your idea to market quickly and cost effectively, check out our event page for upcoming events for the non-tech female founder community. At the very least, you’ll gain more insight into the tech startup space you may be entering.